Black Friday and why we are participating in this years Cyber Weeken

Black Friday and Cyber Monday are two of the biggest sale days in the world.

While Black Friday and Cyber Monday have a reputation as horrific displays of mass consumerism, there is also an opportunity for many of us to buy ethical and sustainable goods for yourself or as gifts for loved ones. Especially as most of us use Black Friday as an opportunity to buy our loved ones gifts for Christmas. 

This year, we want to bring attention to this major sales event while promoting a greener and more sustainable Black Friday with a focus on environmental and eco-friendly products.  
It is also encouraging at the same time we are also seeing movements like Green Friday popping up among retailers as a reaction to the shopping frenzy.  
Firstly because it's important that we all have a choice to buy an eco-friendly alternative. In addition it is important that we think about the purchases we make and the effect they have on the environment. Finally, even customers who believe in a more sustainable approach, should have the option to purchase eco-friendly gifts and selected items at a good price.